Beyond Daisy Dreams: Pet Patrol 365’s Two Decades, Not Your Average Walk in the Park!
Unleash the untold tales of Pet Patrol 365's wild 20-year business ride! Sure, I’ve earned my fair share of awards (cue subtle victory dance for that "Most Trusted Dog Walking Business 2023, East Sussex" crown), but let's not make this a snooze-worthy acceptance speech.
Join me as I navigate the rollercoaster of running a small business and embrace the unpredictable madness that comes with two decades of pet adventures. It's less of a stroll through daisies and more of a joyous tumble through the pet-filled chaos!
Introduction
My journey commenced with a simple act of kindness - aiding a neighbour's pet in a time of need. Unbeknownst to me, this modest gesture would blossom into a thriving venture devoted to pet well-being. The path wasn't always adorned with sunshine and rainbows; financial rollercoasters, the struggle to find my footing, and occasional encounters with uncertainty were part of the journey.
Heartwarming Beginnings
In those early days, every triumph felt like conquering a mountain. However, it wasn't all smooth sailing; uncertainties knocked on my door, client acquisition posed a puzzling challenge, and operational hiccups were more common than I'd care to admit. Each obstacle wasn’t just a barrier; it became a transformative experience, cultivating resilience and adaptability.
Challenges Turned Triumphs
These challenges weren't mere chapters; they were catalysts for growth. The setbacks compelled me to evolve, to become more agile, adept at planning, and, above all, tenacious. They were tough-love lessons that shaped Pet Patrol 365 into the service it is today.
Evolution
Originating from humble beginnings in Sussex, my journey unfolded organically. Transitioning from a diverse array of pet care to specialising in welfare-led dog walking and luxury cat sitting, this evolution wasn't a straightforward trajectory. It was a messy, zigzagging expedition filled with trial and error. Niching down wasn't just a strategic move; it was survival in a competitive landscape.
Growth Strategies
My growth extended beyond mere chart numbers. It revolved around establishing genuine connections, fostering trust, and consistently delivering exceptional pet care. Admittedly, I encountered a few missteps, yet each failure served as a cue to recalibrate, innovate, and persist.
Lessons Learned:
1. Value Every Day: I’ve recognised the significance of each day, treating it not as a mere checklist but as an opportunity for meaningful connections and contributions.
2. Personal Agency Over To-Do Lists: I’ve shifted away from letting my day be solely dictated by to-do lists, understanding the importance of having agency over my time and priorities.
3. Human Connection Matters: As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
4. Friendliness Defined: I’ve discovered that being friendly is more about creating a positive atmosphere and genuine connections than simply agreeing with everything or compromising principles.
5. Overcoming Fear: While still a work in progress, I'm learning to recognise and confront fears that hinder meaningful connections, change, and exploration of new possibilities. I wholeheartedly embrace the discomfort of stepping beyond the familiar.
6. Gifts and Generosity: I’ve realised that giving doesn't diminish the giver. Sharing fosters connections, possibilities, and positive energy generously in the process.
7. Moving from Scarcity to Abundance: I’m actively embracing a shift from a scarcity mindset. My drive extends beyond material wealth to encompass a focus on relationships, opportunities, and personal growth.
Adaptability and Innovation
In a landscape where approximately 17.4 million UK households, or 62 per cent, embrace pet ownership, the pet care industry boasts a staggering £7.9 billion in annual spending, marking it as one of the fastest-growing segments in the consumer sector, as reported by industry association UK Pet Food. Recognising that standing still is not an option, my journey goes beyond mere pacing; it's a deliberate commitment to lead. Embracing media opportunities and stepping out of my comfort zone isn't just a business tactic; it's a pledge to surpass the competition. In this noisy marketplace, innovation isn't a luxury - it's a prerequisite for enduring success.
Community Involvement
Beyond paw prints, Pet Patrol 365's influence resonates in the community through “Ashdown Forest Dogs”. It's not just another Facebook group; it signifies the friendships and support thriving in our community, extending beyond online interactions to face-to-face events. Today (01/01/2024) is our 1st anniversary! This journey has been a leap of faith, and I’ve met some incredible individuals and their dogs, whom I proudly call my friends. Forest Dogs
Compassion in Action
In my position at Pet Patrol 365, I witness the profound influence of pet care. Beyond mere walks and playdates, it fosters environments where our pet companions gain confidence, acquire new skills, and truly thrive. Every tail wag, purr, and assured step reflects the extraordinary beauty of their journey. Safeguarding a secure and stimulating space is a commitment I hold dear, devoted to crafting moments of growth and joy for our cherished four-legged friends.
Media and Community Highlights 2023:
January:
* Launched Ashdown Forest Dogs, a local community dog walking group.
* Featured in the Daily Mail, advocating for the regulation of pet professionals.
* Interview on Ashdown Radio’s ‘East Sussex Today Programme’, discussing diverse topics from growing up in Nigeria to the launch of Ashdown Forest Dogs.
* Blogged on diverse subjects, including “Swimming Allows Me to Be the Best Version of Myself on the Inside and Out!”, “How Long Until the Next Fatal Attack?” and “10 Ways to Add Happiness to Your Dog’s Life.”
February:
* Hosted Ashdown Forest Dogs Inaugural Community Walk.
March:
* Successfully relaunched my website.
* Hosted Ashdown Forest Dogs Community Walk.
* Interview on Ashdown Radio’s ‘East Sussex Today Programme’, focusing on “10 Ways to Add Happiness to Your Dog’s Life.”
* Blogged on “I’m Not a Nasty Dog, I’m Scared.”
April:
* Blogged on “Spring Danger Alert: Dogs and Adder Bites.”
May:
* Featured in the Daily Mail and The Sun, delving into a conversation about aggression linked to dog breed coat colours.
* Hosted Ashdown Forest Dogs Community Walk.
* Blogged on “Safeguard Your Beloved Dog with These Top 10 Tips to Ensure Their Safety at the Beach.”
June:
* Blogged on “Protecting Pets During BBQ Season: A Vital Reminder of Potential Dangers.”
July:
* Interview on Ashdown Radio’s ‘East Sussex Today Programme’, sharing tips on “Keeping Your Dogs Safe at The Beach, During BBQs and the Heat in General.”
* Honoured with “Most Trusted Dog Walking Business 2023 - East Sussex” in the SME Business Elite Awards.
* Took part in a professional photoshoot.
* Hosted Ashdown Forest Dogs Community Walk
* Blogged on “Summer Safety Tips to Keep Your Furry Friends Happy and Healthy.
August:
* Blogged on “Protecting Our Four-Legged Companions and Ourselves - Understanding Ticks and Lyme Disease.”
September:
* Featured in an article in Timeout discussing pet sitting and the industry’s rapid growth.
* Published the first part (1 of 6) of “Fetch Your Success” exclusively for pet professionals in Edition Dog Professionals magazine.
* Hosted Ashdown Forest Dogs Community Walk.
* Blogged on “Unleashing the Truth: Why Tennis Balls Aren’t Your Dog’s Best Friend” and “How to Help Your Dog Survive the Fireworks Season.”
October:
* Interview on Ashdown Radio’s ‘East Sussex Today Programme’, providing valuable insights on helping dogs navigate the challenges of the fireworks season.
* Hosted Ashdown Forest Dogs Community Walk.
November:
* Spotlighted in Vanity Fur Magazine's piece "Wild at Heart," revealing the heartwarming origins of Pet Patrol 365.
* Continued the series with the second part (2 of 6) of “Fetch Your Success” exclusively for pet professionals in Edition Dog Professionals magazine.
* Hosted Ashdown Forest Dogs Community Walk.
* Attended the Ashdown Radio Community Awards, surrounded by incredible and inspiring individuals.
* Blogged on “Barking Mad: A Countdown of the Top 10 Dog Owner Personalities.”
December:
* Featured in the Daily Express, sharing my love for Brussels sprouts!
* Co-hosted Ashdown Forest Dogs Christmas Party.
* Celebrated the 20th Business Anniversary of Pet Patrol 365.
* Blogged on “Gifts of Kindness: Supporting Charitable Causes During the Festive Season.”
Reflection
Reflecting on my 20th business anniversary, I am genuinely amazed at the whirlwind that characterised 2023 and in humble astonishment upon revisiting the year.
Balancing a 7-day-a-week business, welcoming new clients, quality time with family and friends, pursuing hobbies, and squeezing in essential R&R – it's a list of achievements that, at times, felt overwhelming and unchartered.
Maybe it's time to reconsider that self-talk of, “Oh, I haven't accomplished much!”
Thank You
Pet Patrol 365's 20-year journey is interwoven with dedication, innovation, and gratitude. Heartfelt thanks extend to my clients, past and present, and the vibrant community integral to my story. Your support propels my passion, and I eagerly anticipate many more years of delivering exceptional pet care with love and commitment.
Looking Forward
Buckle up, 2024, I’m coming to get you! 🐾
Wishing everyone a joyous New Year filled with laughter, meaningful connections, and fulfillment!
Zita x
Zita Wells
Pet Patrol 365
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